{"id":17165,"date":"2020-09-10T15:43:37","date_gmt":"2020-09-10T15:43:37","guid":{"rendered":"https:\/\/riskconsulting.rs\/?p=17165"},"modified":"2020-09-11T17:27:08","modified_gmt":"2020-09-11T17:27:08","slug":"marketing-skorkard","status":"publish","type":"post","link":"https:\/\/riskconsulting.rs\/en\/2020\/09\/10\/marketing-skorkard\/","title":{"rendered":"CRM Scorecard"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n\t<p>CRM scorecard is used for Identification and selection of clients that are most likely to respond positively to marketing campaigns.<\/p>\n<p>Using the Model not only increases the institution\u2019s profitability and exposure, but also reduces the costs of marketing campaigns by improving their efficiency.<\/p>\n<p>Model structures the institution\u2019s clients based on their significance in adding to profitability as well as the client\u2019s needs, thus significantly improving services and products offered.<\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Marketing skorkardi (eng. CRM scorecard) koriste se za selekciju i identifikovanje klijenata za koje postoji najve\u0107a verovatno\u0107a da \u0107e pozitivno odgovoriti na marketing kampanje. Na taj na\u010din ne samo \u0161to&#8230;<\/p>","protected":false},"author":1,"featured_media":17142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[146],"tags":[],"jetpack_featured_media_url":"https:\/\/riskconsulting.rs\/wp-content\/uploads\/2020\/09\/internet-4463031_1920.jpg","_links":{"self":[{"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/posts\/17165"}],"collection":[{"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/comments?post=17165"}],"version-history":[{"count":3,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/posts\/17165\/revisions"}],"predecessor-version":[{"id":17201,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/posts\/17165\/revisions\/17201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/media\/17142"}],"wp:attachment":[{"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/media?parent=17165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/categories?post=17165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskconsulting.rs\/en\/wp-json\/wp\/v2\/tags?post=17165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}